On the move

Elizabeth Arden, with its iconic red door, has been at the address 691 Fifth Avenue since 1930—among the most luxurious beauty salons of its time—and has been located on Fifth Avenue for nearly 100 years. But in January, the renowned Elizabeth Arden Red Door Spa & Salon flagship moved to its exciting new home on Fifth Avenue—only two blocks south of its historic location. And, again, finding itself among the most luxurious locations of its time.

The relocation showcases the brand’s commitment to growth as well as its passion for innovation. While the facility will help the brand execute its vision of five-star treatment, the move is bittersweet, according to Raha. Elizabeth Arden Red Door had been at the same address for decades and Elizabeth herself lived in the penthouse, making the event quite historic. “We are really proud of living in such a historical building, for which the spa is known,” said general manager Raha Ashrafi. But it is the people who embody the spirit of Red Door. The company has been building its team over the years with people knowledgeable in both business and creativity. “This is a special time for our company and this is a special team to be a part of this historic relocation,” she explained.

Located between 52nd and 53rd, the spectacular new NYC flagship is a five-star facility that is meticulously designed to exude the essence of luxury and elegance. The new location features 21,000 square feet spanning the top—8th and 9th floors—of the Ferragamo flagship building in midtown Manhattan. While the new facility is slightly smaller, it’s a more efficient use of space.

With clean lines and simplicity of style, the modern facility will continue to offer award-winning innovation and spa and salon services including Red Door Spas’ signature skin care.

Read more about Elizabeth Arden’s historic move in the Spring 2012 issue of Glow magazine.

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