Makeup that’s good for you

It’s no secret we women want it all: cosmetics that feel good, look great and last long. Oh, and it’s got to be good for the skin, too. Sound impossible? Not with the emergence of two-in-one treatment makeup that allows you to enjoy the benefits of powerful skin care active ingredients within color cosmetics.

The trend is driven by two major preoccupations in the cosmetics market: anti-aging and naturals. As we pay more attention to what we put on our faces, brands are challenged to create increasingly sophisticated products to meet all our needs.

tarte.jpgTarte’s Inside Out vitamin-infused lipsticks, launched at Henri Bendel and Bergdorf Goodman in August, are “powered by Borba’s age-defying nutraceuticals” to beautify lips from the inside out. Nutraceuticals are natural, bioactive chemical compounds that have health-promoting, disease-preventing or medicinal properties. Feeding your skin by topical application is a natural way to fight the everyday environmental elements—and, thus, free radical damage.

Tarte developed a gel-based outer core to deliver long-lasting pigment coverage and formed the inner core to contain the nutrients, according to Heather Ratushny, Tarte senior manager of product development. The nutraceutical cocktail core features: acai and green tea extract to strengthen capillary walls and lychee extract to promote long-term skin hydration. The formulating team also clinically tested the formula, finding that the antioxidants, vitamins and minerals in the lipstick can help diminish the appearance of fine lines and wrinkles. Tarte also is launching Double Dose high-shine gloss for spring 2008 with a nutraceutical core comprising a blend of the five active superfruits: goji, acai, coffee berry, noni and bilberry. The brand also is launching a new natural cheek stain for fall that has the same berry complex and two shades swirled together to give color and highlighting effects.The concept of inner and outer beauty is not new. We are seeing more ingestible ingredients from the nutraceutical market moving into topical products every day. As science plays a bigger role in bringing cutting-edge technology to your makeup bag, you can feel even better about what you put on your face.

Read more about it in GCI magazine‘s November issue.

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