As you may or may not know, I do some freelance work on the side. Primarily I write for the publication at which I was editor for 5 years, but occasionally I do other writing and editing work as well. But what I really enjoy doing is graphic design, being able to express myself creatively and see the results immediately (as opposed to having to READ to get the benefit of my work, I can just look at it ;)
I have had the pleasure and opportunity to create a few logos and business cards for friends and church-related ministries. But I hadn’t until now created a logo or image or business card for myself, though it’s been on my to-do list for quite some time. I have been procrastinating, as usual, because it’s got to be just PERFECT. My sister finally gave me the push I needed. No more excuses!
I decided it didn’t need to be perfect. In fact, one of the elements I wanted to bring across was imperfection, so I introduced raggedy edges and circles to the design. It is a professional business card and I wanted it to reflect my writing style, which tends to be less casual and more formal, no-nonsense … so I didn’t want to go too crazy. I used a combination of fonts to merge those ideas in the text with my name.
I also wanted the logo to reflect “beauty” and “spirituality,” as those are the two topics I most often write about. To do that, I chose a butterfly, pink of course. I realize it’s not your typical beauty icon, but it works for me. It’s a beautiful creature and I’ve always admired their delicate wings and bright colors. More importantly, the butterfly symbolizes change, such as the transformation of a new life in Christ. In this design, there’s a subtle cross as well.
I’m open to suggestions, I haven’t gone to print yet but I am excited about it. Let me know what you think.
I LOVE IT. The top one is beautiful, and your ideas on the design are wonderful.
Ok, you know me, so you won’t be surprised that my initial reaction was, ew, it’s a PINK butterfly. But, after reading the thought process behind it, I think it is a good design for you. Congrats!
Love it…and all that’s behind it!
Great job, Sara!!
Interesting, I was with Kerry at first reaction (with the pink), but have grown to love it (in the short time of two views since noon today :) I liked the 2 fonts for your name right away, and the contrast was apparent and understood.
I wasn’t so sure I liked the bigger gaps between the butterfly wings, but now that they bring the cross to mind, I like them.
[aside comment…don’t circles represent a perfection?]
Adorable! Love all the different symbolism you incorporated. Great job. Do you intend to go into business? I need to buy a blog button and a new background…
But it IS perfect! Love it!!
Thanks for the encouragement, friends! I really needed it yesterday.
I know the pink is a bit … pink. But I wanted to keep the style of the blog, too. Besides, I look good in pink. ;)
Lora, good point. God’s perfection is in me, but I am stuck in my flesh which is a bit rough around the edges, hence the raggedy circles. Okay, I just made that up, but it fits. :)
Mindy, I sent you a message.
Sara
I think it’s great, Sara! I LOVE the pink butterfly and all it represents. You are very talented and it’s great to see how God is using you and letting your beauty shine through! =)
Looks good, thought of the Beehive but yours has more deeper meaning.