Sara’s words

It’s about time.

As you may or may not know, I do some freelance work on the side. Primarily I write for the publication at which I was editor for 5 years, but occasionally I do other writing and editing work as well. But what I really enjoy doing is graphic design, being able to express myself creatively and see the results immediately (as opposed to having to READ to get the benefit of my work, I can just look at it ;)

I have had the pleasure and opportunity to create a few logos and business cards for friends and church-related ministries. But I hadn’t until now created a logo or image or business card for myself, though it’s been on my to-do list for quite some time. I have been procrastinating, as usual, because it’s got to be just PERFECT. My sister finally gave me the push I needed. No more excuses!

I decided it didn’t need to be perfect. In fact, one of the elements I wanted to bring across was imperfection, so I introduced raggedy edges and circles to the design. It is a professional business card and I wanted it to reflect my writing style, which tends to be less casual and more formal, no-nonsense … so I didn’t want to go too crazy. I used a combination of fonts to merge those ideas in the text with my name.

I also wanted the logo to reflect “beauty” and “spirituality,” as those are the two topics I most often write about. To do that, I chose a butterfly, pink of course. I realize it’s not your typical beauty icon, but it works for me. It’s a beautiful creature and I’ve always admired their delicate wings and bright colors. More importantly, the butterfly symbolizes change, such as the transformation of a new life in Christ. In this design, there’s a subtle cross as well.

I’m open to suggestions, I haven’t gone to print yet but I am excited about it. Let me know what you think.

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