When it comes to setting the mood and attitude of a season, color is essential. In looking for upcoming trends, it is best to look at every design industry where color is key.
Color Trend Forecasting
As strange as it might seem, even industrial design is very important. “The automotive industry is an area where finish as well as color is all-important,” explained Leatrice Eiseman, executive director, Pantone Color Institute. “They look far beyond just the next six months, but well into the future. It is the concept cars that are most meaningful as they show what is on the drawing board.”
Another area to look at is interior design and home furnishings as this indicates leading lifestyles that can inspire color palettes that could be used for the beauty category as well. “There are closer ties between fashion, beauty and interiors than ever before, and consumers are most apt to shop within a certain comfort level—a certain style level and the colors that best express them,” said Eiseman. “While rigid color rules have been replaced by more creative guidelines, style and color coordination in the home remains a consistent goal.”
Marsala: Color of the Year 2015
As the most widely recognized color authority, Pantone just announced PANTONE® 18-1438 Marsala, a wine red, as the Color of the Year for 2015. The robust shade incorporates warmth and richness while remaining grounded in its red-brown roots for a sophisticated, natural earthiness. According to Pantone, cooler and softer color choices take the main stage in Spring/Summer 2015 with subtle warm tones to follow a minimalistic en plein air theme, taking a cue from nature. “Soft, cool hues blend with subtle warm tones to create a soothing escape from the everyday hustle and bustle,” said Eiseman. Classic Blue is strong and reliable, serving as an anchor to the palette, while Aquamarine, a cool, airy blue with a dreamy feel, is another lead color.
Heading into next Winter, softer colors gradually build to more intense shades, finishing with strong bursts of color. “With global fashion trends becoming less constrained by rigid color rules and our feelings about the future more optimistic, consumers are delighting in color expression and continuing to seek out color year round,” according to Pantone’s winter 2015/2016 report. This transitional approach toward color shows the growing acceptance of color throughout the year. Pastels will take on a technical look, and browns are juxtaposed with bright, often synthetic or clashing hues, which lift and transform these traditional looking colors into something more modern. Blues will move to the background, being used more so to tint greens, purples and especially blacks. Red-infused purples and imbued blacks will continue to grow as well.